For twenty years I have heard of coaching, but I had never approached this type of service, until a year ago following a request for European funding, the European Innovation Council gave us the opportunity to take advantage of coaching at application support. This is how we met Paola Balia, a very serious, attentive, capable professional.

I believe that today the vision of a third professional figure such as the coach is the necessary support to improve the way of doing business, as it has a lucid and unconditioned gaze compared to those that the entrepreneur very often has, overwhelmed by the convulsive mode of everyday life in the company.